Friday, January 29, 2010

Become an SEO Reseller to Add Value to Your Company



Search Engine Optimization, or SEO, is a hot business on the Internet these days. All businesses that utilize an online presence must use some form of SEO in order to get noticed. This is due to Google search's complicated algorithms and the sheer volume of competing businesses out there, so it is no wonder that so much money is to be made by providing this service.

Thinking about how to get into the game? It does not take any SEO jujitsu skills to make money providing this kind of service. That is because, besides starting a new SEO company, there is another option: become an SEO reseller. Some SEO companies offer SEO resller accounts, often with the option for the reseller to add their own name and branding to the service (known as "private label" reselling). When a customer purchases services from an SEO reseller, the order is sent to the SEO company, which handles the work and charges the reseller. The reseller sets the price and keeps the profit. It cannot get much easier than that.

Web designers, web hosts, programmers, and marketing firms that do not specialize in online marketing, plus others, can all easily benefit from become an SEO reseller. These types of businesses can provide SEO services as "value added" to what they are themselves already offering. There is a benefit, besides getting a cut of what might otherwise become someone else's profits, but your business becomes more of a one stop shop. Customers who find they are saving time will come back to the same company again and again.

Before getting into the SEO reseller business, be sure to do plenty of research first in order to find the best company. The ideal SEO company should provide services that compliment yours, allow you to set your own prices, and can be fully integrated into your business. For some companies, however, the clout of a well known SEO brand will be just as helpful if not more so than having just your own name there.

Another word to the wise: be careful, and make sure that when you become an SEO reseller, the services being provide are effective. Value can be taken away as easily as it can be added when the wrong SEO company is chosen by a business that wants to resell. To keep your business's name respected, check out the reputation of a company before signing up with them.



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