Using Search Engine Marketing

You may not be excited to know it, but the truth is this: the success of your site is very dependent on how the finicky search engines feel about you. They like you, and your site is set up to do very well. But if they do not like you, you are in for a real struggle to make your site a success. It is good to know, though, that Google does not decide on its favorite websites illogically (even if it might seem that way when you look at the SERPs for your main key word.) And a search engine marketing campaign can be very effective for getting on the "good side" of the search engines. Want some tips on search engine marketing? Read on below.

1. Use Free Article Submission Methods. Writing and submitting articles is becoming one of the most popular ways to use search engine marketing. There are several reasons for this. For one, doing it is free (if a little time consuming). For another, it is a very effective search engine marketing method. Why is it so successful? Because each article you write will be keyword focused for the page you are trying to boost, making it a relevant incoming link for your site. And there is almost nothing the search engines like more.

2. Keep Your Content Updated. Because search engines love new content, keeping your site updated is a big part of any search engine marketing campaign. So be sure to come up with a timeline or guideline for putting new content up on your website, and keep at it.

3. Create Better Landing Pages. Even though you might think that the job of your landing page is just to get visitors to stay on your site (or click through), landing pages also fill a search engine marketing role. Search engines are intelligent, and pay close attention to the way your visitors react to your site, which makes landing pages an integral part of a successful search engine marketing campaign. If visitors click "back" to leave your site immediately, the search engines will begin to think something is wrong... and start to send your visitors elsewhere.

4. Read Up on Search Engine News. While it is true that even the most well informed search engine marketing company cannot figure out the search engine algorithms, there are ways to get an idea of what the search engines are doing. Reading up on the new methods and criteria used for search engine rankings is an integral part of any search engine marketing campaign.

5. Keep Things Relevant. Backlinks are, of course, a hugely important part of search engine marketing. However, relevance comes in to play in every element of your site, and relevant backlinks and keyword relevant content are both important for improving your rankings. Search engines like to see that your site is focused and appeals to visitors using certain search terms. The more focused it is, the easier it will be to rank well.